Upcoming and Recent Events

We regularly speak at industry and trade events on customer experience, market research and marketing topics. If you plan on attending an upcoming event, please let us know: we’d like to meet you! If you missed us, please fill out the form in Contact Us and we will be happy to follow-up with you.

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Upcoming Events

 

 

Recent Events

The 2017 Pharma Market Research Conference
Join us on February 2, 2017 from 8:30am-9:05am as we present:
Behavioral Economics in a Pharma World – How to Influence Prescribing Behavior in an International Market

Presented By:
Renata Alves, Director, Vaccines & Oncology Latin America Lead, Pfizer
Chet Zalesky, CEO, CMI

Learn more about the presentation

 

The PMRG Institute 2016 Research RoundTable
Join us on October 25th from 4-4:50 pm as we present:
Leveraging Behavioral Economics to Inform Brand and Messaging Strategy 

Presented By:
Anne Hale, US Specialty Care Lead – Business Analytics & Insights, Pfizer
Renata Alves, Director, Vaccines & Oncology Latin America Lead, Pfizer
Chet Zalesky, CEO, CMI

Learn more about the presentation

 

The Annual AMA Conference 
Loews Sapphire Falls Resort
October 5th – 7th, 2016

Stop by our booth to learn how Behavioral Economics affects your business

 

Pharma Market Research Conference
February 3-4, 2016
Hilton Parsippany Hotel
Parsippany, NJ

How to Manage Prescribing Heuristics
CMI’s innovative yPrescribe approach uncovers Physicians’ prescribing habits

Increasingly, physicians are pressed for time with patients, so they naturally develop heuristics/short-cuts based on patient cues to make prescribing decisions. Added to this is the fact that new brands and clinical information continually challenge established prescribing patterns.

YPrescribe™ has been developed to identify physician heuristics so that marketing and messaging strategies can be created to drive greater share to your brand and disrupt the alternatives.

CMI’s hybrid solution combines a choice model in a gamified experience to identify physicians’ loops, so that brand teams can support and defend the heuristic loops that lead to their brand and disrupt the competitive loops to promote opportunistic trial.

Learn how this approach helped to inform the Pfizer brand team, leading to the restructuring of its messaging, linking the brand benefits to the rewards and patient cues that lead to prescribing their brand more often, and targeting messages to competitive loops that create opportunistic trial.
Presented by: Anne Hale, US Specialty Care Lead – Business Analytics & Insights, Pfizer along with Chet Zalesky, CEO, CMI

 

Women in Research (WIRe)
October 14, 2015; 5:30 PM – 7:30 PM
Chamblee, Georgia (Southbound Restaurant)

Join us as we help sponsor the Atlanta Chapter’s WIRe Event. A guest speaker will be moderating a discussion among a panel of our client-side colleagues about trends, opportunities, and challenges in their Marketing Research departments today.

WIRe is an industry renowned series of events for women in marketing or social science research. Their 1,000+ (and growing) members are made up of both end users and suppliers in both senior and junior management roles.

Learn more about WIRe

 

Women in Research (WIRe)
May 7, 2015; 5:30 PM – 7:30 PM
Chamblee, Georgia (Southbound Restaurant)

Join us as we help sponsor the first inaugural event for the new Atlanta Chapter of WIRe. WIRe is an industry renowned series of events for women in marketing or social science research. Their 1,000+ (and growing) members are made up of both end users and suppliers in both senior and junior management roles.

Learn more about WIRe
Insight Innovation Exchange Conference
Georgia Tech Hotel and Conference Center
June 16-18, 2014 Atlanta, GA

 

Pharma Market Research Conference
Hilton Parsippany Hotel
February 5-7, 2014 Parsippany, NJ

Join CMI at our pre-conference workshop on Wednesday, February 5th at 9:00am:

Defending Your Brand from Category Disrupters

Developing effective strategy against the entry of disruptive brands poses an increasing challenge in the majority of pharmaceutical categories. Advanced understanding of the decision processes that key segments of target physicians use to select treatments provides a basis for development of effective countermeasures before the new products launch. Learn how:

– Quantitative identification of critical decision tipping points locates efficient opportunities for countermeasures
– Decision-based segmentation of physicians focuses key messages on the right targets
– Assessment of potential competitive profiles isolates key weaknesses to be exploited

Alisa Hamilton, Vice President of Quantitative Research Services

 

Webinar: “Are Your Customer Relationships Sticky? Three Research Approaches to Improve Engagement During and After the Honeymoon Period”
Hosted by: AMA
Presented by: CMI

Brian Lunde, Customer Experience Practice Leader and Joseph Retzer, recent recipient of Best Paper at the Sawtooth Software Conference presented:

While every interaction with your brand ultimately helps or hinders customer loyalty, the “honeymoon period” of the customer journey is the most critical time for you to build “sticky” relationships. Evaluating this early phase offers numerous opportunities to set your customer on a path to a higher lifetime value by delivering extraordinary experiences.

From online banks to pharmaceutical companies to retail settings, companies are feeling the pressure to differentiate themselves in today’s customer centric marketplace. Understanding this first stage of the customer experience pathway helps build the solid foundation necessary to create brand ‘stickiness.’

In this webinar we discussed practical examples of how to inform strategy that make customer relationships stickier.

  1. An ethnographic approach helped a major financial services firm discover a big disconnect during their on-boarding process.
  2. Pharmaceutical companies can use short term communities to improve and differentiate their Patient Assistance Programs during the enrollment phase.
  3. Applying new analytical techniques to a longitudinal study can uncover fresh insights to your communications strategy.

Watch the screencast