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Chet Zalesky Title: President and CEO Role: As Founder and President of CMI, Chet provides the strategy, inspiration and vision for the company’s growth. Chet actively consults with clients regarding how to leverage marketing research to achieve sustainable growth as well as being an active participant in the industry. Education: BS in Business Administration, Villanova University Marketing Research studies at the University of South Carolina |
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Ellen Mowbray Title: Senior Vice President, Business Strategy Role: Ellen leads the Client Services team at CMI, serving as a resource to the team to ensure that CMI consistently meets its high standards of client service as well as actively consulting on study and program design. Education: AB in English and Sociology, Douglass College at Rutgers University and MS in Planning and Evaluation, American University |
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Laura Caraway Title: Senior Vice President, Operations Role: Laura oversees project management at CMI, applying her expertise in process analysis (e.g., identifying bottlenecks, anticipating problems, streamlining workflow) to ensure expert design and execution of CMI projects, as well as serving as a research methods consultant. Education: BS in Business Administration, Boston College and MBA from University of North Carolina, Chapel Hill |
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Bronwen Clark Title: Qualitative Team Manager Role: Bronwen, a RIVA-trained moderator, leads the Qualitative Team at CMI. In addition to conducting research and managing the group, she is a resource for developing creative and innovative research approaches. Education: BA in Political Science and International Studies, University of North Carolina, Chapel Hill and MA in Journalism and Mass Communications, University of Georgia |
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Christina Liao Title: Vice President, Marketing Science Role: As the group head of analytical services at CMI, Christina oversees the company’s analytical service offerings. An accomplished marketing scientist, she consults on survey design, data quality control, and statistical modeling and other advanced analytic techniques. Education: PhD and MS in Research, Measurement, and Statistics from Georgia State University |
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Cary Matthews Title: Vice President, Operations Role: Cary is responsible for ensuring that CMI’s processes, procedures and technology generate project deliverables that meet CMI’s quality standards and that CMI’s teams have the optimal tools to meet – and exceed – client expectations. Education: BEE in Electrical Engineering and MBA in Management from Auburn University |
CMI is actively involved and adheres to the standards of the following associations:
