Insights

CMI, along with our client partners, actively contribute thought leadership papers and case studies that demonstrate how companies can stay closer to their customer, improve ROI, and transform corporate culture. You can find our publications in market research, marketing and other industry trade journals.

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Publications

Infographic: Behavioral Economics in Action

Case Study: Behavioral Economics – CPG

Case Study: Behavioral Economics – Life Sciences

Case Study: Behavioral Economics – Business Services

What We Learned at PMRC – 4 Key Takeaways

5 Key Takeaways from the Pharma Market Research Conference

Infographic: The Data Revolution is Here. Is Your Organization Ready?

eBook: The Future of Insights: Translating Trends into Reality

Infographic: The Future of Insights: How Analytics, Visualization and Storytelling are Changing the Game

Videos

Video Series: What’s all this buzz about Heuristics?

Webcast: “Are Your Customer Relationships Sticky? Three Research Approaches to Improve Engagement During and After the Honeymoon Period”

Introducing ViewPointCX

Newsletters

Robots, Politics, and Behavioral Economics: What Researchers Can Expect in 2017 – January 2017

Behavioral Economics in Action – September 2016

What’s All This Buzz About Heuristics? – May 2016

It’s All About Influence: 5 Key Takeaways from the PMRC Conference – February 2016

The Data Revolution is Here. Is Your Organization Ready? – September 2015

What is Turning Patient Profile Research on its Head? – May 2015

Going the Distance: 4 Essential Plays in an Unpredictable Arena – February 2015