Insights

CMI, along with our client partners, actively contribute thought leadership papers and case studies that demonstrate how companies can stay closer to their customer, improve ROI, and transform corporate culture. You can find our publications in market research, marketing and other industry trade journals.

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Publications

What We Learned at PMRC – 4 Key Takeaways

5 Key Takeaways from the Pharma Market Research Conference

Infographic: The Data Revolution is Here. Is Your Organization Ready?

eBook: The Future of Insights: Translating Trends into Reality

Infographic: The Future of Insights: How Analytics, Visualization and Storytelling are Changing the Game

Who’s Who 2014: Focus Group Moderators: Featuring Beth Thompson in SURVEY Magazine

The Choices We Make – Even For a Popsicle! Infographic from the 2014 IIeX Conference

eBook: Are Your Customer Relationships Sticky? Three Customer Centric Research Approaches to Improve Engagement During and After the Homeymoon Period

PMRG Poster: How to Improve Medication Adherence: Applying Lessons Learned from Onboarding Financial Investors

eBook: Six Observations from the 2013 Forrester Forum

“Data from Deliberation” by Alisa Hamilton and Ryan Kocher for Marketing News

“20 Researchers You Should “ featuring Ryan Kocher in SURVEY Magazine

“Behavior over attitude: A path to more actionable segmentation” by Alisa Hamilton and Ryan Kocher for Quirks

“To Avoid Competing on Price, Insurance Marketers Should Focus on Value” by Yvonne Goldberg and Angela Wells for National Underwriter P&C

“New Ways to Gain New Brand Insights” for Pharmaceutical Executive

“Energizing Culture Change” by Richard Mark of Ameren for Chief Learning Officer

“Defining your Profession: Patient experience drives accountable care movement” by Laura Winn Johnson in Medical Group Management Association’s Connexion

“Moving Beyond Claims-Based Messaging” in Pharmaceutical Executive

Videos

Video Series: What’s all this buzz about Heuristics?

Webcast: “Are Your Customer Relationships Sticky? Three Research Approaches to Improve Engagement During and After the Honeymoon Period”

Introducing ViewPointCX

Customer Experience: Taking a Closer Look at the 2013 Forrester Forum

Newsletters

Robots, Politics, and Behavioral Economics: What Researchers Can Expect in 2017 – January 2017

Behavioral Economics in Action – September 2016

What’s All This Buzz About Heuristics? – May 2016

It’s All About Influence: 5 Key Takeaways from the PMRC Conference – February 2016

The Data Revolution is Here. Is Your Organization Ready? – September 2015

The Future of Insights: Translating Trends into Reality – June 2015

What is Turning Patient Profile Research on its Head? – May 2015

Going the Distance: 4 Essential Plays in an Unpredictable Arena – February 2015