Insurance

INFORM BUSINESS DECISIONS: INSURANCE

Uncover the decision-making process for insurance agents and consumers

In today’s price-sensitive environment, insurance companies are fighting to gain and retain customers, striving to create distinct brand positioning. And customer pressure is intense – consumers and small businesses increasingly demand products and services based on individual risk for greater control over their insurance costs.  Whether consumers or independent agents, CMI’s tailored solutions generate a deeper understanding of what matters most to customers – the attitudes, motivations, and influencers that lead to decisions about providers, products, and lines coverage. 

Broad experience means creative solutions.

Broad experience means creative solutions.


Nationally and globally, via B2B and B2C channels, we help clients identify and understand the touch points and triggers that prompt customers to consider, choose, and advocate for their brands.

Our belief that knowledge is transferable and our commitment to thoroughly understand your industry’s unique challenges means we bring the best of both worlds to you – deep industry knowledge and diverse, wide-ranging experience.