Communications

Communications technology is continually evolving to meet consumers’ and companies’ needs across the globe. CMI brings decades of communications research experience to the table, including wireless and Internet expertise. Key CMI research executives have experience conducting both supplier and client side communications research that includes brand awareness/image tracking, customer satisfaction, segmentation, product development and positioning, pricing and bundling, advertising and promotion development and measurement in both traditional and broadband spaces.
Success Stories
  • Brand Awareness and Satisfaction Monitoring: Ensuring the message is heard

  • CMI conducts an ongoing customer satisfaction program to help a leading telecommunications company evaluate the impact of advertising for their brand and competitors on customers’ decisions now and going forward.

    The result: guided marketing campaigns and customer service improvements, based on customers’ highest priorities.

  • Colorizing Segments: Helping win advertising dollars

  • CMI worked closely with one of the leading social networking sites to bring customers to life by developing meaningful and richly detailed attitudinal and behavioral profiles of key demographic customer segments for potential advertisers.

    The result: created detailed customer profiles that helped the network’s sales team land significant new business.

  • Voice of the Customer Monitoring: Finding insight—y perspicacia— in a bilingual world

  • CMI helped a communications company evaluate attitudes and behaviors of prepaid and postpaid phone customers in English and Spanish.

    The result: successful new messaging and product development.

  • New Product Concept Testing: Connecting to prospective customers

  • CMI helped a new technology company evaluate consumer reactions to a planned wireless service offering before meetings with local government officials.

    The result: informed the business case for a large investment to support wireless communications in several communities.

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Broad experience means creative solutions.

Broad experience means creative solutions.


Nationally and globally, via B2B and B2C channels, we "help clients identify and understand" the touch points and triggers that prompt customers to consider, choose, and advocate for their brands.

Our belief that knowledge is transferable and our commitment to thoroughly understand your industry’s unique challenges means we bring the best of both worlds to you – deep industry knowledge and diverse, wide-ranging experience.