CMI, along with our client partners, actively contribute thought leadership papers and case studies that demonstrate how companies can stay closer to their customer, improve ROI, and transform corporate culture. You can find our articles in market research, marketing and other industry trade journals.

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“New Ways to Gain New Brand Insights” by Ellen Cabacungan and Bronwen Clark of CMI for Pharmaceutical Executive

“Energizing Culture Change” by Mike Mabey of CMI and Richard Mark of Ameren for Chief Learning Officer

Agent-Customer Conversations Offer P/C Insurers New Insight into Sales Process podcast featuring Bronwen Clark for Insurance Journal Radio

“Defining your Profession: Patient experience drives accountable care movement” by Jean Fasching and Laura Winn Johnson in Medical Group Management Association’s Connexion

“Vantage Point” by Jean Fasching in Medical Media and Marketing

“Coherance for Adherence: How to obtain a 360-view of pharmaceutical usage” by Laura Winn Johnson in Quirk’s

“Moving Beyond Claims-Based Messaging” by Mike Mabey in Pharmaceutical Executive