Leadership

scott-layne Scott Layne
Title: President and Chief Operating Officer
Role: Scott is a senior research practitioner with over twenty five years of experience working in executive management positions with top 50 market research firms. Poised and respected as an industry leader with a proven track record of solving business problems for fortune 500 companies through extensive experience within consumer products and service industries and across B2C and B2B segments, Scott brings a unique set of skills to extend the next generation of CMI. With an entrepreneurial spirit, Scott is passionate about developing new products that marry novel technologies with new market opportunities.
Education: Computer Science, Winsalm College
Chet Zalesky
Title:
CEO
Role: As Founder and President of CMI, Chet provides the strategy, inspiration and vision for the company’s growth. Chet actively consults with clients regarding how to leverage marketing research to achieve sustainable growth as well as being an active participant in the industry.
Education: BS in Business Administration, Villanova University
Marketing Research studies at the University of South Carolina
Laura Caraway
Title: Senior Vice President
Role: Laura applies her extensive expertise in process analysis, market research and operations to ensure expert design and execution of CMI projects. She also serves as a research methods and process consultant to CMI’s research teams.
Education: BS in Business Administration, Boston College and
MBA from University of North Carolina, Chapel Hill
Brian Lunde
Title: Vice President, Client Solutions – Customer Experience Practice Leader
Role: With over 20 years of focused work in customer experience (CX) and loyalty, Brian consults with clients to design, implement and apply CX information systems that produce critical insights for business results. Brian brings a client-centered problem-solving approach to maximize the effectiveness of client’s CX measurement and management investments.
Education:MBA from the University of California – Berkeley and a BBA in Information Systems Analysis & Design from the University of Wisconsin – Madison
Alec Schendzelos
Title: Vice President, Client Services
Role: With over 20 years of industry experience working with Fortune 500 clients, Alec brings to CMI a deep background in all aspects of custom marketing research. His expertise covers a wide range of domestic and international categories including CPG, food/beverage, restaurants, financial services, retail, consumer electronics and B2B. As a seasoned and insightful practitioner, Alec draws on his passion for research and building relationships with clients to solve their most complex and challenging issues.
Education: Master of Marketing Research from the University of Georgia, MS in Management from the University of Colorado, and a BS in Business from the University of the Pacific.
dave-williams Dave Williams
Title: Manager, Technology Services
Role: Dave manages all aspects of Technology Services including software architecture and engineering as well as development functions in designing, maintaining, and releasing software applications.  Through his role, Dave provides thought leadership on emerging topics in the dynamic technology industry both inside and outside the research landscape
Serap Alvarez
Title: Director, Advanced Analytics
Role: Serap Bilis brings an extensive toolset of advanced data analysis techniques to bear on each assignment. She is deeply committed to addressing clients’ objectives and providing insights that truly makes a positive impact on their business results. Serap is experienced in the latest advances in analytical techniques, as well as a contributor to CMI’s method development.
Education: BS degree in Management Engineering from Istanbul Technical University and an MS degree with a concentration in Marketing from Georgia State University.

CMI is actively involved and adheres to the standards of the following associations: