CMI combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. We trace customer paths and reveal buyer perspectives. In 1989, Chet Zalesky founded CMI on the premise that marketing research should guide business decision-making and drive bottom-line results.
Our immersive and integrated approaches identify new opportunities, guide new product and marketing initiatives, direct growth and retention strategies, and improve customer experiences to directly impact your return on investment. Serving primarily Fortune 500 clients for national and global studies, CMI’s experienced team of market research consultants are committed to answering our clients’ most pressing marketing and business questions. We tailor our approaches to each project’s specific need, combining immersive and qualitative approaches, advanced quantitative techniques and marketing sciences, and technology.