"They consistently help me keep our projects on track, and most importantly, help me get the results I need while maintaining a watchful eye on the budget. They are the reason I now use CMI exclusively for our North American research projects"

Jon Padgett,

Manager of Marketing and Corporate Communications,

Kärcher Residential Solutions, Inc.

Solutions at a Glance

Qualitative Research	Quantitative Research	Marketing Science	Web-Based Capabilities
Methodologies: Individual in-depth interviews Focus groups (in-person, telephone, web) Dyads/Triads Case Studies Ethnographic/ Observational research Usability research Ideation Facilitation	Data collection methodologies: Telephone Internet In-person Mail	Full range of multivariate techniques: TURF analysis Conjoint analysis Choice–based modeling Structural equation modeling (SEM) Latent class analysis/modeling (LCA) Interactive crosstabs (QTabs^™)	CMI offers a variety of tools: Internet surveys Web Insights Navigator™ Conjoint design Discrete choice design Interactive crosstabs (QTabs^™)