"We've worked with the CMI team over the past five years to gather input on everything from our employees' perspectives on our branding, to testing concepts, to measuring the impact of our advertising in the marketplace. They are partners with us and appreciate our relationship."

Buddy Bevil,

Director of Marketing Communications,

Shaw, Inc.

Win/Loss Analysis

Companies are most effective in winning new business when they can focus their efforts. CMI can aid companies in maximizing their chances of winning and minimizing the time spent with unproductive prospects by helping them develop a clear picture of the sales decisions their prospects make. By gathering information from the decision makers in both accounts where business has been won and lost, CMI can help identify where and how your time is best spent.