"We've worked with the CMI team over the past five years to gather input on everything from our employees' perspectives on our branding, to testing concepts, to measuring the impact of our advertising in the marketplace. They are partners with us and appreciate our relationship."

Buddy Bevil,

Director of Marketing Communications,

Shaw, Inc.

Pricing

CMI has experience addressing pricing issues at a variety of levels, from the basic, “How do customers think about price?” and “How do I price my product to optimize profit?” to more complex strategy development aimed at increasing customer retention and surviving in a competitive marketplace. CMI utilizes a variety of methods, both qualitative and quantitative, to uncover the specific information needed to develop an effective pricing strategy.

Case Study: Hotel Pricing