"We've worked with the CMI team over the past five years to gather input on everything from our employees' perspectives on our branding, to testing concepts, to measuring the impact of our advertising in the marketplace. They are partners with us and appreciate our relationship."

Buddy Bevil,

Director of Marketing Communications,

Shaw, Inc.

Customer Channels

Establishing an advisory panel is one method for keeping the lifeline of communication open between a company and its customers. CMI has found that customer panels can provide invaluable input regarding customer needs, reaction to competitive products, new product or service ideas and a host of other issues. They provide an avenue for obtaining timely feedback from important representatives of your customer base and are a critical tool for account retention efforts.

Case Study: Involving Customers through an Advisory Council