"We've worked with the CMI team over the past five years to gather input on everything from our employees' perspectives on our branding, to testing concepts, to measuring the impact of our advertising in the marketplace. They are partners with us and appreciate our relationship."

Buddy Bevil,

Director of Marketing Communications,

Shaw, Inc.

Branding

Knowing how a brand is perceived, and whether it is positioned correctly vis-à-vis other portfolio products and the competition, is critical to ensuring a brand’s health. This information lays the groundwork for understanding how to differentiate a brand and when brand extensions should be developed to capitalize on existing brand loyalty. CMI has assisted companies in understanding these issues and in tracking brand health over time, enabling them to respond quickly to changes in the marketplace.