"We've worked with the CMI team over the past five years to gather input on everything from our employees' perspectives on our branding, to testing concepts, to measuring the impact of our advertising in the marketplace. They are partners with us and appreciate our relationship."

Buddy Bevil,

Director of Marketing Communications,

Shaw, Inc.

Advertising

CMI is involved in all aspects of advertising research, both qualitative and quantitative, from copy testing to tracking advertising effectiveness and projecting ROI. CMI provides the customer perspective that is so important in crafting effective advertising (whether print, television, radio, or Internet) and building the desired brand image. CMI also helps companies understand the success of advertising campaigns by considering the linkages between spending and brand awareness and related measures.