"CMI takes the time to understand our needs and issues to ensure actionability of research results. … capably manage all our logistical requirements such that everything's worry and stress-free. CMI truly delivers on "delightful customer servicing" and "proactive client partnering"

Tricia Roxas,

Manager,

Primary Research,

Blue Cross Blue Shield of Florida

Solutions at a Glance

Qualitative Research	Quantitative Research	Marketing Science	Web-Based Capabilities
Methodologies: Individual in-depth interviews Focus groups (in-person, telephone, web) Dyads/Triads Case Studies Ethnographic/ Observational research Usability research Ideation Facilitation	Data collection methodologies: Telephone Internet In-person Mail	Full range of multivariate techniques: TURF analysis Conjoint analysis Choice–based modeling Structural equation modeling (SEM) Latent class analysis/modeling (LCA) Interactive crosstabs (QTabs^™)	CMI offers a variety of tools: Internet surveys Web Insights Navigator™ Conjoint design Discrete choice design Interactive crosstabs (QTabs^™)