"I can't say enough wonderful things about your qual team. Wow, what fantastic, go-the-extra-mile, sharp and creative folks! The analysis was absolutely spectacular. It was so much more than I expected and has been extremely powerful internally. Tough recruit, tough business partners and tough objectives. Unbelievably well done. I'm a CMI junkie!"

Director of Market Research,

National Financial Services Firm

Solutions at a Glance

Qualitative Research	Quantitative Research	Marketing Science	Web-Based Capabilities
Methodologies: Individual in-depth interviews Focus groups (in-person, telephone, web) Dyads/Triads Case Studies Ethnographic/ Observational research Usability research Ideation Facilitation	Data collection methodologies: Telephone Internet In-person Mail	Full range of multivariate techniques: TURF analysis Conjoint analysis Choice–based modeling Structural equation modeling (SEM) Latent class analysis/modeling (LCA) Interactive crosstabs (QTabs^™)	CMI offers a variety of tools: Internet surveys Web Insights Navigator™ Conjoint design Discrete choice design Interactive crosstabs (QTabs^™)