Approach
CMI has determined that an organization’s critical information needs fall into four
basic categories, or “cornerstones of success”:
These cornerstones form the framework for all of CMI’s products and services.
Monitoring
Through monitoring, the organization stays in touch continually with its customers
and competition. It provides the information necessary to allow the organization
to respond to customer needs and changes in the competitive landscape in a timely
manner.
Case Study: New Product Development and Monitoring
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Retention
Everyone has heard the old adage that retaining customers is much less costly than
acquiring new ones. To successfully retain customers, however, it is critical
for organizations to understand who their vulnerable customers are and why. Armed
with this information, retention initiatives can be implemented to minimize attrition.
Case Study: Food Service Retention Management
Case Study: Purchase Decision
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Acquisition
Every growing business faces the challenges of expanding market share and acquiring
new customers. To develop effective acquisition strategies, the organization must
understand current and potential customers’ needs and behaviors and how these might
differ by purchase occasion, as well as have a thorough understanding of the competition.
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Actions
CMI is committed to helping organizations turn information into actions that can
make a difference in the success of their business. CMI works as a partner in developing
effective tactical solutions and in identifying any potential barriers to implementation.
Case Study: Investment Account Statement Redesign
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Interactive Learning System
CMI’s Interactive Learning System is designed to facilitate organizational learning.
The system packages information from a variety of data sources and summarizes information
at different levels, from company-wide to the account level. The interactive format
and user-friendly graphical interface allow users to get answers to the questions
that are most relevant to them.
View Interactive
Learning System demonstration
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