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An Overview of CMICMI Overview, Extended Version (PDF)(HTML)History & MilestonesCMI's History & Major Milestones (PDF)(HTML)Chet Zalesky, President & FounderDetailed Biography (PDF)(HTML)
"Fidelity Research on Generation X/Y Shows that Financial Intentions and Actions Are Often in Conflict" - Fidelity Investment News Release, August 28, 2008, http://content.members.fidelity.com/Inside_Fidelity/fullStory/1,,7613,00.html
"Young workers show poor commitment to save" - Associate Press article on msnbc.msn.com, August 28, 2008, http://www.msnbc.msn.com/id/26438632/
Inc. 5000 List of Fastest Growing Private Companies in America - Inc. Magazine, September 2008, http://www.inc.com/inc5000/2008/company-profile.html?id=200832910
"Does Your Brand Need a Physical?" by Chet Zalesky in Business to Business, September 2008.
"Empowering the People" by Mike Mabey in Quirks, October 2007.
"Gaining the Benefits of Classical Ethnography by Leveraging Technology" by Laura Johnson in Marketing News, May 2007.
"Fast Lane: Growth Research" featuring Chet Zalesky in Smart Business Atlanta, May 2007.
"Market Research Facilitates Effective Decision-making and Drives Improvement" by Mike Mabey and Richard J. Mark in Spark, January 2007. Also available on the web at http://www.pur.com/spark.cfm.
For more information about any of the presentations or workshops listed below, please contact us at info@cmiresearch.com.
Structural Equation Modeling
Christian Liao, Vice President of Analytical Services
Advanced School of Marketing Research, Atlanta, GA – November 11, 2008This session introduced participants to a powerful analytical tool and a few of its many applications such as brand equity, brand awareness, customer satisfaction, loyalty and brand share. Taking Messaging to the Next Level: Tapping into Customers' Underlying Emotions to Drive Sales
Mike Mabey, Account Manager at CMI and Rhonda Harper, President of RTM&J
The Market Research Event sponsored by IIR, Anaheim, CA – October 15, 2008
This presentation addressed the differences between what customers say and what they actually do by exploring consumers’ feelings and attitudes on an empathetic level in order to optimize messaging effectiveness. iSight™ - The Fusion of Technology and Classical Ethnography: How to Observe What You Can’t See and Leverage the Insights into Action
Laura Johnson, Qualitative Manager and Ethnographer
IIR Excellence in Marketing Research: Best Practices for Execution, Chicago, IL – June 9, 2008
Co-presenting with Fidelity Investments, and sharing the learnings from a recent ethnographic study, this workshop focused on the ways in which iSight™ and Digital Ethnography leverage the immediacy and relative anonymity of online communication to foster a deeply introspective posture from respondents. Get Insights Through to Front-Line Employees
Mike Gray, Account Executive
Marketing Research Conference by The Conference Board, Chicago, IL – June 27, 2008
This presentation highlighted the key aspects of a successful internal program designed to share research insights with the entire organization, especially front-line employees responsible for the customer interface. iSight™ - The Fusion of Technology and Classical Ethnography: How to Observe What You Can’t See and Leverage the Insights into Action
Laura Johnson, Qualitative Manager and Ethnographer
MRA Fall Conference & Research Industry Forum, Atlanta, GA – October 2007
This workshop included an educational session on iSight™, CMI's unique ethnographic approach, and the variety of online ethnographic options for observing very difficult-to-observe behaviors, or "seeing the unseeable." Infusing the Customer into Your Organization: Observing the Unobservable Customer Events
Hannah Baker, Group Manager, Qualitative Research
The Market Research Event sponsored by IIR, Los Angeles, CA – October 15, 2007
This presentation focused on engaging marketing staff and other organizational resources both in the process and in the ultimate output of digital ethnography studies. By infusing the customer’s experience into all functions and level of the organization, company goals are effectively aligned with the voice of the customer. Ethnography: Beyond Binoculars & Notebooks
Laura Johnson, Qualitative Manager and Ethnographer
LIMRA Marketing & Research Conference, Orlando, FL – May 30, 2007
This interactive presentation focused on the ways in which iSight™, CMI"s unique ethnographic approach, help financial services companies observe their products and services in context - a nearly impossible task using traditional ethnography. It included an educational component about ethnography, along with client testimonials and relevant case studies.
CMI will attend and exhibit at the MPlanet Conference to be held January 25-28, 2009 in Orlando, Florida.
Click here for a link to the conference website.
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