About Us

CMI offers a full range of research and analytical services. These services are means to a more important end, however – providing clients with the information they need to make successful business decisions. CMI’s goal is to create a learning environment with our clients, helping them to face ever-changing customer needs and market conditions.

Capabilities at a Glance

Qualitative Research Quantitative Research Marketing Science Web-Based Capabilities

Methodologies:

Individual in-depth interviews
Focus groups (in-person, telephone, web)
Dyads/Triads
Case Studies
Ethnographic/ Observational research
Usability research
Ideation
Facilitation
Data collection methodologies:

Telephone
Internet
In-person
Mail
Full range of multivariate techniques:

TURF analysis
Conjoint analysis
Choice–based modeling
Structural equation modeling (SEM)
Latent class analysis/modeling (LCA)

Interactive crosstabs (QTabs^TM)
CMI offers a variety of tools:

Internet surveys
Interactive Learning System
Conjoint design
Discrete choice design
Interactive crosstabs (QTabs^TM)

To learn more about how CMI applies these services to help clients address real-life business issues, visit Applications.