About Us CMI offers a full range of research and analytical services. These services are means to a more important end, however – providing clients with the information they need to make successful business decisions. CMI’s goal is to create a learning environment with our clients, helping them to face ever-changing customer needs and market conditions. Capabilities at a Glance | Qualitative Research | Quantitative Research | Marketing Science | Web-Based Capabilities | Methodologies: - Individual in-depth interviews
- Focus groups (in-person, telephone, web)
- Dyads/Triads
- Case Studies
- Ethnographic/ Observational research
- Usability research
- Ideation
- Facilitation
| Data collection methodologies: - Telephone
- Internet
- In-person
- Mail
| Full range of multivariate techniques: - TURF analysis
- Conjoint analysis
- Choice–based modeling
- Structural equation modeling (SEM)
- Latent class analysis/modeling (LCA)
- Interactive crosstabs (QTabs™)
| CMI offers a variety of tools: - Internet surveys
- Web Insights Navigator™
- Conjoint design
- Discrete choice design
- Interactive crosstabs (QTabs™)
| To learn more about how CMI applies these services to help clients address real-life business issues, visit Applications.
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