Press Room
Press Kit CMI in the News CMI's Expertise Upcoming Events Quarterly Newsletter Press Releases An Overview of CMI
CMI Overview, Extended Version (PDF)(HTML) History & Milestones
CMI's History & Major Milestones (PDF)(HTML) Chet Zalesky, President & Founder
Detailed Biography (PDF)(HTML)
"Adherence: Framing Compliance" by Laura Johnson in
Medical Marketing and Media September 15, 2009.
CMI Named to Honomichl Top 50 - Marketing News, Honomichl Edition, June 30, 2009
2009 Honomichl Top 50 CMI Listed in the 2009 Inc. 5000 - Inc., August 12, 2009
http://www.inc.com/inc5000/2009/ "Fidelity Research on Generation X/Y Shows that Financial Intentions and Actions Are Often in Conflict" - Fidelity Investment News Release, August 28, 2008,
http://content.members.fidelity.com/Inside_Fidelity/fullStory/1,,7613,00.html "Young workers show poor commitment to save" - Associate Press article on msnbc.msn.com, August 28, 2008,
http://www.msnbc.msn.com/id/26438632/ Inc. 5000 List of Fastest Growing Private Companies in America -
Inc. Magazine, September 2008,
http://www.inc.com/inc5000/2008/company-profile.html?id=200832910 "Does Your Brand Need a Physical?" by Chet Zalesky in
Business to Business, September 2008.
"Empowering the People" by Mike Mabey in
Quirks, October 2007.
"Gaining the Benefits of Classical Ethnography by Leveraging Technology" by Laura Johnson in
Marketing News, May 2007.
"Fast Lane: Growth Research" featuring Chet Zalesky in
Smart Business Atlanta, May 2007.
"Market Research Facilitates Effective Decision-making and Drives Improvement" by Mike Mabey and Richard J. Mark in
Spark, January 2007. Also available on the web at
http://www.pur.com/spark.cfm.
For more information about any of the presentations or workshops listed below, please contact us at info@cmiresearch.com.
Structural Equation Modeling Christian Liao, Vice President of Analytical Services
Advanced School of Marketing Research, Atlanta, GA – November 11, 2008
This session introduced participants to a powerful analytical tool and a few of its many applications such as brand equity, brand awareness, customer satisfaction, loyalty and brand share.
Taking Messaging to the Next Level: Tapping into Customers' Underlying Emotions to Drive Sales Mike Mabey, Account Manager at CMI and Rhonda Harper, President of RTM&J
The Market Research Event sponsored by IIR, Anaheim, CA – October 15, 2008
This presentation addressed the differences between what customers say and what they actually do by exploring consumers’ feelings and attitudes on an empathetic level in order to optimize messaging effectiveness.
iSight™ - The Fusion of Technology and Classical Ethnography: How to Observe What You Can’t See and Leverage the Insights into Action Laura Johnson, Qualitative Manager and Ethnographer
IIR Excellence in Marketing Research: Best Practices for Execution, Chicago, IL – June 9, 2008
Co-presenting with Fidelity Investments, and sharing the learnings from a recent ethnographic study, this workshop focused on the ways in which iSight™ and Digital Ethnography leverage the immediacy and relative anonymity of online communication to foster a deeply introspective posture from respondents.
Get Insights Through to Front-Line Employees Mike Gray, Account Executive
Marketing Research Conference by The Conference Board, Chicago, IL – June 27, 2008
This presentation highlighted the key aspects of a successful internal program designed to share research insights with the entire organization, especially front-line employees responsible for the customer interface.
iSight™ - The Fusion of Technology and Classical Ethnography: How to Observe What You Can’t See and Leverage the Insights into Action Laura Johnson, Qualitative Manager and Ethnographer
MRA Fall Conference & Research Industry Forum, Atlanta, GA – October 2007
This workshop included an educational session on iSight™, CMI's unique ethnographic approach, and the variety of online ethnographic options for observing very difficult-to-observe behaviors, or "seeing the unseeable."
Infusing the Customer into Your Organization: Observing the Unobservable Customer Events Hannah Baker, Group Manager, Qualitative Research
The Market Research Event sponsored by IIR, Los Angeles, CA – October 15, 2007
This presentation focused on engaging marketing staff and other organizational resources both in the process and in the ultimate output of digital ethnography studies. By infusing the customer’s experience into all functions and level of the organization, company goals are effectively aligned with the voice of the customer.
Ethnography: Beyond Binoculars & Notebooks Laura Johnson, Qualitative Manager and Ethnographer
LIMRA Marketing & Research Conference, Orlando, FL – May 30, 2007
This interactive presentation focused on the ways in which iSight™, CMI's unique ethnographic approach, help financial services companies observe their products and services in context - a nearly impossible task using traditional ethnography. It included an educational component about ethnography, along with client testimonials and relevant case studies.
Decision Pathway Modeling: Understanding How Your Customers Get to Yes Anne Hale, Senior Director / Team Leader, Pfizer & Mike Mabey, Account Manager, CMI
The Market Research Event, Las Vegas, NV - Tuesday, October 20, 2009
Analytics and Measurement Track, 5:00pm
During this session we will show how Decision Pathway Modeling can help you understand the linkages among marketing investments, customer actions and purchase decisions. We will demonstrate through a case study how we used the quantitative technique of structural equation modeling (SEM) to identify and quantify the impact of marketing tactics on the purchase decision pathways.
The session will cover: - Modeling decision pathways in consumer and B2B situations
- Linking consumer behaviors to downstream performance indicator metrics so businesses can prioritize resources to the most important marketing elements
- Understanding market drivers and gaining valuable insights into brand equity
Getting New Insights from Old Research Jonathan Lucas, Director, Pfizer US Specialty Analytics & Mike Mabey, Account Manager at CMI
PMRG Institute, Philadelphia, PA - Tuesday, October 27, 2009 at 1:45 pm
An important part of successfully managing brand potential in an era of extreme cost containment is wringing all the value out of resources, and one of the most important resources is existing research data. This presentation will use an actual case study of a recently completed project (May 2009) to focus on how to conduct a successful segmentation study by combining two existing datasets, saving both time and money, along with lessons we learned during the process, constraints, and next steps. The objective of the project was to bring the two studies together to create actionable, sales focused segments and identify potential key message themes for the target segments.
The talk will focus on how–to’s: - How we went about deciding to move ahead with the project, project decision points during the project
- Steps and tools to use
- Lessons learned – including managing internal expectations and communications
- How the research is actually being used, and next steps.
We will also be sponsoring booths at the AMA and EMACS, so look for our booths!
American Marketing Association's Marketing Research Conference 2009 "Making Business Sense of What’s Next!", Oct. 4-7 in Palm Springs, CA
http://www.marketingpower.com/Calendar/Pages/MarketingResearchEvent_2009Conference.aspx EMACS 2009 – The Customer Experience Conference, Oct. 12-14 in Atlanta, GA
The focus of this year’s conference is
Optimizing the Customer Experience: New Challenges, New Needs, New Solutions www.emacsconference.com