"They asked the right questions and really challenged our way of thinking. Once we agreed on an approach everything ran smoothly on time and on budget – which is practically unheard of. I felt like I was in incredibly capable hands and they produced solid results which helped us tremendously in the field."

Francie Soito,

Market Research Manager,

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About

CMI offers a full range of research and analytical services. These services are means to a more important end, however – providing clients with the information they need to make successful business decisions. CMI’s goal is to create a learning environment with our clients, helping them to face ever-changing customer needs and market conditions.

Solutions at a Glance

Qualitative Research	Quantitative Research	Marketing Science	Web-Based Capabilities
Methodologies: Individual in-depth interviews Focus groups (in-person, telephone, web) Dyads/Triads Case Studies Ethnographic/ Observational research Usability research Ideation Facilitation	Data collection methodologies: Telephone Internet In-person Mail	Full range of multivariate techniques: TURF analysis Conjoint analysis Choice–based modeling Structural equation modeling (SEM) Latent class analysis/modeling (LCA) Interactive crosstabs (QTabs^™)	CMI offers a variety of tools: Internet surveys Web Insights Navigator™ Conjoint design Discrete choice design Interactive crosstabs (QTabs^™)

To learn more about how CMI applies these services to help clients address real-life business issues, visit Industries.